This was the first unofficial MLE Marketing project collaborating with Raija as our illustrator. We were tasked with developing a branding aesthetic that would be cohesive across socials, site, printed paper products used at the event, and a logo. Our client was a charity gala with a fashion show and auction component.

Regarding a branding aesthetic, we decided to use Emerald green with golden accents.

Our intention with this approach is to position the gala as a premiere event. Its elegant design emphasizes exclusivity and high standards that align with the expectations of our target audience.

The logo is intentionally minimalist, with clean lines and a recognizable silhouette of a model a timeless design that is recognizable, classy and fun. The blue and green also reflect the brand colours of the partnering charity to pay homage.